Industrias Kaiser Argentina
Industrias Kaiser Argentina S.A. or IKA was an Argentine motor car company established in 1956 in Córdoba Province as a joint venture with Kaiser Motors of the United States.
The automaker produced a variety of Kaiser Jeep vehicles and American Motors (AMC) models, including Argentina's most iconic car, the Torino, before partnering with France's Renault, which bought it out in 1970.
History
Kaiser created Kaiser Automotores, a wholly owned subsidiary as holding company that owned part of the newly created Industrias Kaiser Argentina, the manufacturing and marketing arm. Other partners in IKA included Industrias Aeronáuticas y Mecánicas del Estado (IAME), the government-owned airplane and vehicle manufacturer, as well as private investors. The public offering of shares of stock was oversubscribed.
The first imports from the U.S. consisted of 1,021 complete cars, manufacturing equipment, and spare parts. Groundbreaking for the new factory in the city of Santa Isabel in Córdoba Province was held in March 1955 with the first Jeep vehicle driven out on 27 April 1956.
To expand the marketing of its vehicles in 1958, IKA sponsored a musical variety show El Show de IKA that highlighted an American vocalist, Andy Russell. It was the most expensive TV program produced in Argentina, a Jeep was driven on the stage during every show, and the first to use cameras mounted high above the stage.
In 1959, the American-Argentine company become IKA Renault as a result of an agreement to produce the French firm's Renault cars. The small Renault Dauphine was produced and badged IKA Dauphine.
No comments :
Post a Comment